When I was little, I would watch Full House every Friday night (TGIF, IYKYK). Uncles Joey and Jesse always had so much fun writing jingles and commercials, and I wanted to be just like them. My first job was writing TV spots for Jack-in-the-Box. I've since written everything from tech websites to the social media for Beats by Dre to the copy on VitaminWater bottles to huge Target commercials and stunts. (see it all at laurenne.com)

After working for years in ad agencies all over the country, my favorite thing to do is still to help a brand that's just starting with figuring out how they want to speak to the world. ChatGPT is definitely good, but no AI can truly sit down with someone, ask them good questions, and create a voice that will help humans fall in love with them. Yet.